Whether you're in Rochester for a weekend or a lifetime, there's a wonderland of cool things to do throughout coldrush. From January through March, you're invited to take part in the fifth annual "coldrush" celebration. Discover all that's "cool" about the Rochester area. This is not a time to hide or hibernate. It's the height of the cultural season and a chance to indulge in activities that only become possible when the temperature drops. So get ready to take advantage of all the great things to do during this season of shows and sports, lectures and music, and unique fun-for-all times both indoors and out.

As always, the arts and culture calendar is an over-flowing treasure chest of activities. Theatrical productions range from mystery to laugh-filled comedies, glitzy Broadway productions, and cabaret shows. More than 30 music and dance companies can be found performing in a range of venues, while galleries large and small feature the creativity of both local and out-of-town artists. Experiencing the wealth of outstanding museums in the Rochester area is another great way to spend a winter day. George Eastman House, Memorial Art Gallery, Rochester Museum & Science Center, and Strong Museum feature displays to intrigue, challenge, educate and fascinate. The Susan B. Anthony House, Center at High Falls and the house museums of the Landmark Society of Western New York also welcome touring guests.

If action is more your style, sporting events and recreational pursuits offer a wealth of winter fun. Swoosh down a mountain; glide across an ice rink, trek quiet trails or pile people on a toboggan for a rousing downhill slide. For those who would rather watch professional athletes play, the Rochester Americans Hockey and Knighthawks Lacrosse teams willing oblige at the Blue Cross Arena at the Rochester Community War Memorial. The fast-moving excitement of their high-speed games is sure to heat-up any winter night.

To claim some family good times, bring the kids along for a real coldrush adventure. After all, Rochester has been named one of the "Top 10" best places for families. See "Cool Kids Love Rochester" for suggestions.

In addition to all the sports you can name, there's the annual Lakeside Winter Celebration at Ontario Beach Park on February 6. This fun-for-all carnival features snow sculpture contests, ice-carving demonstrations, musical entertainment, horse-drawn sleigh rides and the annual "Chilly Chili Challenge"--guaranteed to heat-up any palate. For really cool folks, there's the "Polar Plunge" into Lake Ontario!

Yearning for spring? Stroll the fragrant, plant-filled rooms of Highland Park's Lamberton Conservatory--a reminder that winter always gives way to spring. Also popular is the annual "Dutch Connection" exhibit at George Eastman House (February 8-20), where forced tulip bulbs bloom despite snow-covered gardens.

Unique lectures and presentations can be found throughout the community with colleges, arts groups and others hosting special speakers. Large shows at the Dome Center and Rochester Riverside Convention Center cater to those looking for boats or automobiles, home improvement or gardening ideas, computer equipment, antiques and collectibles--even golf!

Be sure to visit www.goforthecold.com for the latest listing of events and to click on "Special Offers" for outstanding values on lodging, dining, attractions and other offers.